Oversaw PwC’s year-long integrated program combining media, insights, paid social, and content strategy — producing 250+ creative assets and pioneering the brand’s first D&I podcast, “Time to Act.”
Spearheaded the development and activation of a gamified training and employee appreciation program for Toyota Dealers — building a custom desktop and mobile application designed to boost participation, enhance learning retention, and strengthen overall employee engagement and loyalty.
Managed the production, launch, and promotion of Everyday Giants, a branded mini-series sponsored by Brawny as part of a multi-million-dollar media partnership with Georgia-Pacific. The series celebrated cities known for toughness and endurance by spotlighting everyday heroes making their communities stronger — generating over 4.6M video views and earning Honoree recognition at the 2016 Webby Awards.
View sizzle for one of the episodes on Facebook (click here).
Spearheaded the production, launch, and media activation for Dignity Health’s short video introducing their first-ever peanut allergy treatment — a milestone initiative designed to raise awareness and educate audiences on breakthrough care.
Spearheaded the production and promotion of a branded article for UNICEF, with on-the-ground reporting at the Mexico border. By hiring a dedicated journalist and photographer to capture firsthand interviews, the team produced a compelling editorial piece that amplified awareness during UNICEF’s most critical donation period.
Spearheaded the end-to-end production and activation of a holiday program, delivering multi-format content such as branded articles, gift guides, videos, and social campaigns, while managing talent and coordinating media activations to maximize audience engagement.
Spearheaded the development of The Blending Lab brand from inception, crafting visual identity, wine labels, website, social media, and all marketing assets. Co-conceived and designed the innovative wine blending kit with Michael Keller in 2020 (Patent Pending), managing the full lifecycle from concept, product development, and packaging design to launch and market activation.
Managed the end-to-end design, wireframing, development, and launch of an HR training mobile application and accompanying website. Oversaw the full project lifecycle, including UX/UI design, feature specification, cross-platform functionality, and stakeholder alignment, ensuring the project stayed on schedule and within budget while delivering a scalable, user-friendly learning experience.
Managed a comprehensive holiday program producing 50+ branded gift guides, supported by owned and operated media, social promotion, and affiliate marketing. Oversaw talent vetting and management, coordinating brand ambassadors and influencers to create authentic, high-quality content that aligned with client objectives.
